We are a full service ecommerce and digital marketing agency. We build websites and help clients with SEO, PPC, Social Media, Affiliates...and we've learned that email is king. Not to put too fine a point on it, but we believe the whole purpose of all that online market is to get people to join your email list. Because once they do, you have a captive audience, even if it's only 15 seconds in someone's inbox. Over time you have a conversation with them, introduce them to your brand, build trust, get them to purchase. Then you get them to come back for more, maybe an accessory item, an upgrade or something else that catches their fancy. And more after that.
How do we do this? It starts with engaging content. You have to reward your subscribers for their attention. Make them laugh, teach them something, inspire them...or give them a great offer, that works too. We use automation and data analytics to deliver the right email to the right segment of subscribers, the one most likely to open, click and convert.
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